Marketing Manager

Marketing Manager – The Bridge Sports Complex
City of Bridgeport, WV Full-Time | Exempt
Starting Salary: $52,222 to $74,463
Deadline to Apply: 12/16/25
Email Resumes to: [email protected]

The Bridge Sports Complex is seeking a creative, strategic, and community-minded Marketing Manager to lead all marketing initiatives for our premier recreation and sports facility. This role is ideal for a dynamic professional who thrives in a fast-paced environment, excels at brand building, and enjoys connecting with the community through innovative content and campaigns.

About the Role:
The Marketing Manager develops and executes marketing programs that support business objectives, drive customer acquisition and retention, enhance brand visibility, and support program growth across The Bridge Sports Complex. This position also collaborates closely with the City of Bridgeport’s marketing efforts to ensure unified messaging and community engagement.

The role reports to The Bridge General Manager and the Community Development Director, and supervises the Customer Engagement Representative and Marketing Associate.

Key Responsibilities:
•Develop and implement strategic marketing plans for programs, camps, events, and activities at The Bridge Sports Complex.
•Create compelling print and digital content for facility programs and assist with City of Bridgeport communication needs.
•Manage and elevate the overall brand presence of The Bridge within the community.
•Run all social media channels, highlighting facility happenings and celebrating community success.
•Lead creative brainstorming to advance the brand while honoring established product attributes.
•Execute marketing efforts including advertising, merchandising, packaging, direct and interactive communication, and customer events.
•Monitor, analyze, and optimize campaign performance to maximize ROI.
•Develop direct communication strategies to support customer retention and acquisition.
•Manage the marketing and public relations content calendar to meet all deadlines.
•Collaborate with the city’s Community Development Director to align messaging and shared communications.
•Support strategic sports-segment marketing initiatives across both the Complex and the City.
•Manage marketing budgets and develop marketing, performance, and communication plans for partnerships.
•Oversee daily execution of campaign resources including sales, press, events, and tradeshows.
•Coordinate sponsorship request processes and ensure timely response to inquiries.
•Lead development of event initiatives and sponsorships aligned with brand, consumer, and business strategies.
•Serve as Manager on Duty as needed during facility operations.

Required Qualifications:
•Bachelor’s degree in Marketing or a related field
•Proficiency in Microsoft Office (Word, Excel, PowerPoint)
•Proficiency with Adobe Suite (Photoshop, Illustrator)

Preferred Qualifications:
•Minimum of 4 years of marketing experience
•Experience managing major social media platforms
•Experience in video editing and large-format printing

Knowledge, Skills & Abilities:
Knowledge of:
•General office procedures, computers, and office equipment

Skilled in:
•Completing tasks with oral and written instruction
•Operating computers and business software

Ability to:
•Organize work and set priorities to meet deadlines
•Establish and maintain strong relationships with staff and community partners

Physical Demands & Work Environment:
•Work is performed in both office and event settings.
•Frequently required to sit, stand, walk, talk, hear, and use hands for various tasks.
•Must occasionally lift up to 25 pounds and perform light physical activity.
•Must be able to differentiate colors, shades, and brightness when creating content.
•Occasional evening or weekend hours required for events or media needs.